BA (Hons) Business Management (Marketing) (Top Up)
Business Studies at USW is rated top in Wales for teaching and learning opportunities National Student Survey 2022
Specifically designed for students who have already obtained a HND or equivalent qualification, the BA (Hons) Business Management (Marketing) (Top Up) allows you to top up to a full bachelor degree in less than a year.
You will examine the role of marketing within business and explore the impact of marketing on society, industry and the natural environment.
Through specialist marketing modules, the course offers insights into emerging issues in marketing and will give you the opportunity to critically examine marketing practice and its relevance in contemporary business on a global scale.
During this one year Business Management (Marketing) (Top Up) course you will examine core aspects of business such as business strategy and communication in a global context, whilst also getting the chance to conduct an investigation into a business problem that allows you to apply your business acumen to a real life scenario.
In addition to studying four core business modules that will broaden your understanding of how businesses operate, you will also study two additional modules specialising in marketing. These specialist modules will allow you to acquire expertise in developing marketing strategies for countries across the globe and examine marketing practice and its relevance in contemporary business.
Core business modules
- Applied Management
Business Research: Principles and Practice
Specialist marketing modules
Excellence in Customer Service
Omni-channel Marketing Strategy
There are some traditional lectures, but the majority of your learning will rely on interactive seminars, supported by online study materials. We also arrange an induction programme, so you can get to know your tutors and other students before you start studying and hit the ground running on the first day of term. You will use the latest real-life data and case studies to help you learn, making your studies as relevant as possible to what you will experience in the workplace.
You will usually have to complete coursework as you progress, and normally sit exams at the end of each academic year.
Successful completion of a HND in Business Studies or Business & Accounting, a Foundation Degree in Business Studies, Service Sector Management or Retail Management, or an equivalent qualification e.g. a Diploma in Higher Education or ILM Leadership and Management (Level 5).
Consideration will be made on an individual basis for alternative qualifications and/or relevant experience providing students can demonstrate sufficient related knowledge and understanding to equip them for level 6 study in a business discipline. Applicants will need to demonstrate 240 credits (or equivalent) and the University’s Recognition of Prior Learning (RPL) policy may feature in the decision to offer a place on the course. Relevant experience, qualifications and knowledge should be referenced in the Applicant’s personal statement
For international students, information can be found on the University’s website and international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.
Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course
August 2024 - July 2025 Fees
Full-time UK: £9000
Full-time International: £14950
August 2025 - July 2026 Fees
Full-time UK: TBC
Full-time International: TBC
At the University of South Wales, you’re investing in so much more than a degree. We strive to provide our students with the best possible experience, no matter what you chose to study. Whether it’s access to top of the range mac books and PCs, state-of-the-art facilities packed with industry-leading equipment and software, masterclasses and events led by industry experts, or a wide range of clubs and societies to meet likeminded people, better tomorrows start with extra perks.
Each course also has their own unique student benefits to prepare you for the real word, and details of these can be found on our course pages. From global field trips, integrated work experience and free course-related resources, to funded initiatives, projects working with real employers, and opportunities for extra qualifications and accreditations - at USW your future, is future-proofed.
As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.
Funding to help pay for (or cover) course tuition fees and living costs
Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).
To learn about course fees, funding options, and to see if you are eligible for financial support, visit our Fees and Funding pages.
Apply via UCAS if you are a UK residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly.
International and EU students
Apply directly to the University if you live outside the UK.
This marketing course is designed to further enhance your employability by adding to your existing portfolio of qualifications and skills.
Topping up a HND qualification or equivalent provides you with a great base to pursue a career in business whilst also having the opportunity to gain access to various professional bodies in business. From brand management to sales, throughout the course you will be exposed to real life scenarios and situations that will equip you with the essential skills required to start a successful career in marketing.
Recognising the need for our graduates to be able to stand out in a competitive jobs market, the University of South Wales has developed a series of employability initiatives that exist within each academic Faculty.
Our Careers and Employability Service
As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.
This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.
Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.