BA (Hons) Business Management (Marketing) (Top Up)

TOP IN WALES FOR TEACHING QUALITY IN BUSINESS STUDIESTHE TIMES GOOD UNIVERSITY GUIDE 2022

Specifically designed for students who have already obtained a HND or equivalent qualification, the BA (Hons) Business Management (Marketing) (Top Up) allows you to top up to a full bachelor degree in less than a year.

You will examine the role of marketing within business and explore the impact of marketing on society, industry and the natural environment.

Through specialist marketing modules, the course offers insights into emerging issues in marketing and will give you the opportunity to critically examine marketing practice and its relevance in contemporary business on a global scale.

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2022/23 update: Blended learning approach for USW courses.

[Update excludes online-only courses].

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the Covid-19 pandemic, the methods and activities adopted for delivering our courses in the coming year may differ from those previously published and may be subject to change during the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. Whether you’re on-campus full time, part-time with online study, or full-time online, USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
2022
Duration Start Date Campus Campus Code
NN15 Full-time 1 Year September Treforest A
UCAS Code Study Mode
2023
Duration Start Date Campus Campus Code
NN15 Full-time 1 Year September Treforest A

During this one year Business Management (Marketing) (Top Up) course you will examine core aspects of business such as business strategy and communication in a global context, whilst also getting the chance to conduct an investigation into a business problem that allows you to apply your business acumen to a real life scenario.

In addition to studying four core business modules that will broaden your understanding of how businesses operate, you will also study two additional modules specialising in marketing. These specialist modules will allow you to acquire expertise in developing marketing strategies for countries across the globe and examine marketing practice and its relevance in contemporary business.

Core business modules

  • International Business
  • Business Strategy
  • Business Research Project
  • Business Communications

Specialist marketing modules

  • Customer Service Excellence
  • Emerging Themes in Marketing

Teaching

There are some traditional lectures, but the majority of your learning will rely on interactive seminars, supported by online study materials. We also arrange an induction programme, so you can get to know your tutors and other students before you start studying and hit the ground running on the first day of term. You will use the latest real-life data and case studies to help you learn, making your studies as relevant as possible to what you will experience in the workplace.

Assessment

You will usually have to complete coursework as you progress, and normally sit exams at the end of each academic year.

Successful completion of a HND in Business Studies or Business & Accounting, a Foundation Degree in Business Studies, Service Sector Management or Retail Management, or an equivalent qualification e.g. a Diploma in Higher Education or ILM Leadership and Management (Level 5).
 
Consideration will be made on an individual basis for alternative qualifications and/or relevant experience providing students can demonstrate sufficient related knowledge and understanding to equip them for level 6 study in a business discipline. Applicants will need to demonstrate 240 credits (or equivalent) and the University’s Recognition of Prior Learning (RPL) policy may feature in the decision to offer a place on the course.


For international students, information can be found on the University’s website and international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course

 

August 2021 - July 2022 Fees


  • Full-time UK:  £9000

  • Full-time International:  £13500 

August 2022 - July 2023 Fees


  • Full-time UK: TBC

  • Full-time International:  £13700 

August 2023 - July 2024 Fees


  • Full-time UK: TBC

  • Full-time International: TBC

Student Perks

At the University of South Wales, you’re investing in so much more than a degree. We strive to provide our students with the best possible experience, no matter what you chose to study. Whether it’s access to top of the range mac books and PCs, state-of-the-art facilities packed with industry-leading equipment and software, masterclasses and events led by industry experts, or a wide range of clubs and societies to meet likeminded people, better tomorrows start with extra perks.

Each course also has their own unique student benefits to prepare you for the real word, and details of these can be found on our course pages. From global field trips, integrated work experience and free course-related resources, to funded initiatives, projects working with real employers, and opportunities for extra qualifications and accreditations - at USW your future, is future proofed.

Click here to learn more about student perks at USW.

Additional Costs

As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment. Below we’ve listed what types of additional costs are associated with this course:

Funding

Funding to help pay for/cover tuition fees and living costs

Whilst you’re studying you’ll have two main costs – tuition fees and living costs. You can access/apply for a range of funding to help with these costs.

There’s lots of financial help available from the University and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).

Click here to find out more about funding your tuition fees and living costs.

UK students

Apply via UCAS if you are a UK residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International and EU students

Apply directly to the University if you live outside the UK. 

Apply now 

Admissions statement

This marketing course is designed to further enhance your employability by adding to your existing portfolio of qualifications and skills.

Topping up a HND qualification or equivalent provides you with a great base to pursue a career in business whilst also having the opportunity to gain access to various professional bodies in business. From brand management to sales, throughout the course you will be exposed to real life scenarios and situations that will equip you with the essential skills required to start a successful career in marketing.

Recognising the need for our graduates to be able to stand out in a competitive jobs market, the University of South Wales has developed a series of employability initiatives that exist within each academic Faculty.

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.