BA (Hons) Fashion Promotion


Do you want to learn how to create a fashion magazine, plan a digital marketing campaign, style and direct and photoshoot, or launch a brand?  

BA (Hons) Fashion Promotion at the University of South Wales teaches you the fundamentals of creative fashion marketing, and specialises in teaching the practical skills, knowledge and theory to enable students to create innovative, creative work through words, images and experiences.

The course enables self-motivated students to develop commercial and conceptual approaches to explore a broad range of techniques in graphics, branding, trend forecasting, consumer behaviour, styling, video, photography, public relations, cultural studies, and creative marketing strategy.  

Modules and live briefs are developed hand in hand with expert professionals to ensure the content and teaching is on point and responds to challenges faced by the fashion industry today.  

Graduates have launched their careers at House of Sunny, Harper’s Bazaar, Tank Magazine, BBC Wardrobe Department, Bricks Magazine, Topshop, John Lewis and Orwell + Austin, whilst others have carved out enterprising careers as freelancers, business start-ups and with independent brands.

Typical Career Paths Include; Content Creator, Fashion Marketer, Social Media Strategist, Public Relations, Fashion Stylist, Graphics / Branding, Visual Merchandising, Entrepreneur, Further Study e.g. MA, Msc.

> USW Fashion graduate portfolio website
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2021/22 update: Blended learning approach for USW courses.

[Update excludes online-only courses].

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
Duration Start Date Campus Campus Code
WN25 Full-time 3 Years September Cardiff (ATRiuM) B
WNF5 Sandwich 4 Years September Cardiff (ATRiuM) B
UCAS Code Study Mode
Duration Start Date Campus Campus Code
WN25 Full-time 3 Years September Cardiff (ATRiuM) B
WNF5 Sandwich 4 Years September Cardiff (ATRiuM) B

The course is designed to take you on a progressive learning journey that begins with an introduction to the fundamentals of Fashion Promotion.

During the first year, you will learn how to decipher briefs, and why good research unlocks the door to creativity. The modules are 100% coursework and blend research, theory and creative practice. This provides learners to explore their ideas from an academic platform.

The second-year focusses on developing commercial awareness and professional skills through undertaking short term work placement or a live brief. The power of word and image are explored at a deeper and more complex level via two key modules: Digital Content Creation and Fashion Media PR.

The final year provides an opportunity to create a body of work that reflects your chosen area of interest. Dissertations are offered in written or video formats which we believe give students a modern approach to this traditional academic requirement. The final major project focusses on your personal area of interest and expertise through a highly creative, industry-standard project which demonstrates your knowledge, skills and ability to potential employers.

Year One

  • Introduction to Fashion Promotion
  • Consumer Behaviour and Trends
  • Communication for Fashion (Graphics)
  • Fashion Styling & Creative Direction
  • Fashion Brand Promotion
  • Fashion in Context 1

Year Two

  • Digital Content Creation for Fashion
  • Marketing Communications for Fashion
  • Fashion Media and Public Relations
  • Professional Practice
  • Fashion in Context 2
  • (Employment and Experience diploma – Sandwich Year)

Year Three

  • Fashion Concept and Innovation
  • Final Major Project
  • Professional Practice
  • Fashion in Context 3 (Dissertation)


  • Adobe Software Classes
  • Photography Workshops


  • Guest Speaker programme
  • Cross-course collaborative opportunities
  • Live Briefs
  • Industry Competitions


  • Graduate Fashion Foundation (GFW)
  • British Fashion Council


Graduate Attributes

BA (Hons) Fashion Promotion is an industry facing course which prepares students to make the transition to industry by developing the following highly prized personal and professional skills:

  • Commercial Awareness
  • Digital Literacy
  • Communication Skills
  • Innovation & Enterprise
  • Leadership Qualities
  • Project Management



You will study in a creative environment, with dedicated studios and experienced, committed staff. You will learn through a mixture of lectures, specialised guest lectures, seminars and studio workshops, with an emphasis on practical engagement with the subject.

The focus is on developing transferable skills such as research, analysis, communication, visual presentation, professional presentation, style and editing, enterprise and reflective practice. There is a strong focus on working with social media and its professional application with fashion businesses and enterprises.


Assessment is 100% coursework. There is a mixture of structured peer-assessment and group-based assessment based upon performance and self-assessment allowing reflective opportunities. The mix of assignments includes practical investigation through studio, workshop and group activities, case study investigations and follow-up investigations after industrial visits and projects. All assessments are underpinned by key theories and academic research.


You can engage with industry through live briefs, industry visits and work placements, giving you valuable industry insight. Previous partnerships have included L’Oréal, Hobbs, Bricks Magazine, Workshy, Motel Rocks, John Lewis, Topshop and House of Sunny.


  • Emma Jones
  • Stephen Wright
  • Torunn Kjolberg

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable

Applicants in the UK

Selection for this course is based on a suitable application and attendance at an interview with successful outcome. You may also be required to provide a portfolio of your work prior to attending interview where your course requires this, and full details of what is required will be provided once your application has been processed.

Applicants outside the UK

Selection for this course is based on a suitable application and submission of a portfolio of your work which the Course Leader confirms is suitable for an offer to be made.


Typical A-Level Offer

BCC - CDD (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma with a minimum of 80 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

International Entry Requirements

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

English Requirements

We also welcome international applications with equivalent qualifications. In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

Find out how to pay your tuition fees in full or by payment plan.

This course is eligible under the Enhanced Learning Credits scheme for Ex-Armed Forces personnel.

International Scholarships are available for self-funding international students.

August 2021 - July 2022 Fees

  • Full-time UK:  £9000

  • Full-time International:  £13500 

August 2022 - July 2023 Fees

  • Full-time UK: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

* Obligatory

Item Cost
Kit (Uniform and Equipment): Materials * £50
Materials in Year 1
Other: Printing & Exhibition Costs £50 - £350
£50 (Years 1 & 2), £350 (Year 3).
Kit (Uniform and Equipment): Materials £0 - £100
Years 1 and 2: Sourcing, printing and finishing of outcomes
Kit (Uniform and Equipment): Materials * £0 - £500
Year 3: Research and printing costs

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

Many students elect to undertake placements or internships to gain vital industry experience, enhance their employability prospects and grow their important professional network. Recent examples include a number of high profile fashion and lifestyle sector in the following specialisms: Content Creation, Fashion Marketing, Social Media Strategist, Public Relations, Fashion Stylist, Graphics / Branding, Visual Merchandising, Entrepreneur, Further Study e.g. MA, Msc.

  • Ellesse
  • BRICKS magazine
  • Estée Lauder / MAC Cosmetics
  • Flamingos Vintage
  • House of Sunny
  • Harvey Nichols
  • L’Oreal
  • John Lewis
  • TANK magazine
  • Peacocks
  • Primark
  • Marc Jacobs
  • Next
  • St Davids Shopping Centre
  • The Sustainable Studio
  • Urban Outfitters
  • WorkShy

Further Study:

The skills and knowledge gained on this fashion promotion course will equip you for a range of career paths. Students interested in specialising in design thinking, graphic communication, or photography are encouraged and assisted with applications for further study at Masters level.

Industry Partners

Industry partnerships are a key to the course DNA. Over the past few years, we have collaborated with a number of well-known fashion brands such as Next, John Lewis, Harvey Nichols, Ellesse, Topshop as well as many small start-ups and independent brands. We are passionate and proud to be part of the local creative scene in Cardiff. Students enjoy expanding their creative network  and expertise through placements and live briefs with companies such as The Sustainable Studio, Cowshed, Flamingos Vintage, Bedroom Athletics, Style of the City and Workshy. Students recently held a fashion show at the National Museum of Wales presenting DIY upcycled fashion looks from surplus uniforms donated by the Welsh Police force.



“Partnering with the Fashion Promotion course at the University of South Wales has been mutually beneficial in several ways.

The Career Immersion day hosted at Pentland’s head office in London gave the students an understanding of potential future careers, as well as commercial awareness into how a business and Creative Studio operate”

Pentland love to support the next generation and spending time with the Fashion Promotion students and Tutors has been tremendously rewarding. The visit to your campus to present the brief to the students was inspiring and we’re excited to see their fresh ideas.

The calibre of the Course and Tutors is outstanding, your dedication to ensuring the students are equipped to start their careers is so important and it’s equally important for us to provide these opportunities. Thank you for fostering this partnership and long may it continue.”

Pretty Little Thing

“The theme of this visit was employability and giving the students a real taste of what it’s like to work for a global online fashion business that’s based in the UK.

During the visit the students had the opportunity to meet a few of our driving forces

behind our website and product. Key members of our studio and marketing team gave talks about their career paths within the industry, and offered words of wisdom on how they got started and ultimately how to land their dream job. The students were even treated to a quick photo shoot viewing to get a taste of how we style and get our product to really shine on the website – always a highlight for any visitor to PLT!”

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.