BA (Hons) Fashion Promotion

This course prepares students who are passionate about fashion to enter a dynamic, fast moving, innovative industry. You will create original content and solve problems across a range of media, learning how to combine marketing expertise with creative skill provide the platform for successful communication.

You will experience a range of communication methods exploring the importance of brand identity, consumer psychology, fashion photography, creative direction, digital marketing, emerging concepts, innovation and the role of fashion in society. You will develop practical professional experience through short internships or a 12-month work placement at the end of your second year.
Previous Fashion Promotion students and graduates have launched their careers at John Lewis, Topshop, Next, Hussein Chalayan, River Island, Holy Grail Beauty, Harvey Nichols, whilst others have carved out enterprising careers as freelancers and new business start ups.

> USW Fashion graduate portfolio website
Follow USW Fashion Promotion on Instagram

2020/21 update: Blended learning approach for USW courses.

[Update excludes online-only courses].

The wellbeing and health and safety of our students and staff is paramount to us. We are committed to delivering all of our courses and services as safely as possible. Due to the pandemic, the methods and activities adopted for the coming year may differ from those previously published and may be subject to further change through the course of your study if such change is necessary due to public health concerns, health and safety guidance or in response to Government Guidelines. USW is committed to providing you with a fantastic student experience and a wealth of support, and you can hear how students have benefitted from this approach here: Learn more about blended learning.

UCAS Code Study Mode
Duration Start Date Campus Campus Code
WN25 Full-time 3 Years September Cardiff (ATRiuM) B
WNF5 Sandwich 4 Years September Cardiff (ATRiuM) B

Projects will expose you to the practicalities of project management, social media strategy, creative direction, and communication design and strategy. During the first year, emphasis is on visualisation techniques, research methods and the creative process. You will also be introduced to marketing theory, social media strategies and branding.

In the second year of the Fashion Promotion degree, you will progress to larger, industry-led projects on specific areas such as omni-channel media strategy, fashion journalism and writing style, photography, styling and editing and creative direction.

In the final year of the Fashion Promotion degree, the major project focuses on your personal area of interest and expertise through a highly creative, industry-standard project that will demonstrate your knowledge, skills and ability to potential employers.

Year One

  • Introduction to Fashion Promotion
  • Colour and Trend Forecasting
  • Consumer Behaviour in Fashion
  • Fashion Brand Promotion
  • Fashion Styling
  • Fashion in Context 1

Year Two

  • Fashion Photography
  • Moving Image and Fashion Communication
  • Work Experience
  • Fashion Media
  • Fashion and Industry
  • Fashion in Context 2

(Sandwich Year)

  • Employment Experience Diploma

Year Three

  • Fashion Entrepreneurship
  • Critical Research in Fashion Promotion
  • Major Fashion Promotion Project
  • Fashion Communication Portfolio

Subject to revalidation
This course is subject to revalidation, this means it is under review as part of the University’s standard quality assurance and enhancement processes. Course and module content is indicative and may change through the revalidation process. As soon as the course is revalidated, the details will be confirmed and published on the University website.  In the unlikely event the course does not go ahead as planned, or is significantly amended, we will write to inform you. If this happens, we’ll help you to find a suitable alternative course either at USW or at another provider.


You will study in a creative environment, with dedicated studios and experienced, committed staff. You will learn through a mixture of lectures, specialised guest lectures, seminars and studio workshops, with an emphasis on practical engagement with the subject.

The focus is on developing transferable skills such as research, analysis, communication, visual presentation, professional presentation, style and editing, enterprise and reflective practice. There is a strong focus on working with social media and its professional application with fashion businesses and enterprises.


Assessment is 100% coursework. There is a mixture of structured peer-assessment and group-based assessment based upon performance and self-assessment allowing reflective opportunities. The mix of assignments includes practical investigation through studio, workshop and group activities, case study investigations and follow-up investigations after industrial visits and projects. All assessments are underpinned by key theories and academic research.


  • Emma Jones
  • Gwyneth Moore
  • Stephen Wright
  • Torunn Kjolberg

The entry criteria below shows the qualification range within which the University will make offers. Most offers we make are at the top of the range, but we take all aspects of an application into consideration and applicants receive a personalised offer. Combinations of qualifications are acceptable and other qualifications not listed here may also be acceptable


Typical A-Level Offer

BCC - CDD to include a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical Welsh BACC Offer

Pass the Advanced Welsh Baccalaureate Diploma with Grade C/D in the Skills Challenge Certificate and BC - CD at A Level with a relevant art and design subject (this is equivalent to 104-80 UCAS tariff points).

Typical BTEC Offer

BTEC Extended Diploma Distinction Merit Merit - Merit Merit Pass in a relevant subject (this is equivalent to 112-80 UCAS tariff points).

Typical IB Offer

Pass the International Baccalaureate Diploma with a minimum score of 29 overall including 5 or above in English at standard level

Typical Access to HE Offer

Pass the Access to HE Diploma with a minimum of 80 UCAS tariff points

Additional Requirements

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

International Entry Requirements

However, if you have previously studied through the medium of English IELTS might not be required, but please visit the country specific page on our international website for exact details. If your country is not featured please contact us.

English Requirements

We also welcome international applications with equivalent qualifications. In general, international applicants will need to have achieved an overall IELTS grade of 6.0 with a minimum score of 5.5 in each component.

Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee will remain at the same rate throughout the duration of your study on this course.

Find out how to pay your tuition fees in full or by payment plan.

This course is eligible under the Enhanced Learning Credits scheme for Ex-Armed Forces personnel.

International Scholarships are available for self-funding international students.

August 2020 - July 2021 Fees

  • Full-time UK and EU:  £9000

  • Full-time International:  £13200 

August 2021 - July 2022 Fees

  • Full-time UK and EU: TBC

  • Full-time International: TBC

Additional Costs

Students have access to a wide range of resources including textbooks, publications, and computers in the University’s library and via online resources. In most cases they are more than sufficient to complete a course of study. Where there are additional costs, either obligatory or optional, these are detailed below. Of course students may choose to purchase their own additional personal resources/tools over and above those listed to support their studies at their own expense. All stationery and printing costs are at a student’s own expense.

* Obligatory

Item Cost
Kit (Uniform and Equipment): Materials * £50
Materials in Year 1
Other: Printing & Exhibition Costs £50 - £350
£50 (Years 1 & 2), £350 (Year 3).
Kit (Uniform and Equipment): Materials £0 - £100
Years 1 and 2: Sourcing, printing and finishing of outcomes
Kit (Uniform and Equipment): Materials * £0 - £500
Year 3: Research and printing costs

UK and EU students

Apply via UCAS if you are a UK/EU residing applicant, applying for year 1 of a full-time undergraduate degree, Foundation Year, Foundation Degree or HND and you have not applied through UCAS before. If you are applying to study part-time, to top up your Foundation Degree or HND, or to transfer to USW from another institution, please apply directly

International students

Apply directly to the University if you live outside the UK/EU. 

Admissions statement

Many students elect to undertake placements or internships to gain vital industry experience, enhance their employability prospects and grow their important professional network. Recent examples include a number of high profile fashion and lifestyle sector in the following specialisms:  Creative, PR & Media, Retail or Marketing.

  • Ellesse
  • BRICKS magazine
  • Estée Lauder / MAC Cosmetics
  • Flamingos Vintage
  • House of Sunny
  • Harvey Nichols
  • L’Oreal
  • John Lewis
  • TANK magazine
  • Peacocks
  • Primark
  • Marc Jacobs
  • Next
  • St Davids Shopping Centre
  • The Sustainable Studio
  • Urban Outfitters
  • WorkShy

Further Study:

The skills and knowledge gained on this fashion promotion course will equip you for a range of career paths. Students interested in specialising in design thinking, graphic communication, or photography are encouraged and assisted with applications for further study at Masters level.

Our Careers and Employability Service

As a USW student, you will have access to advice from the Careers and Employability Service throughout your studies and after you graduate.

This includes: one-to-one appointments from faculty based Career Advisers, in person, over the phone or even on Skype and through email via the "Ask a Question" service. We also have extensive online resources for help with considering your career options and presenting yourself well to employers. Resources include psychometric tests, career assessments, a CV builder, interview simulator and application help. Our employer database has over 2,000 registered employers targeting USW students, you can receive weekly email alerts for jobs.

Our Careers service has dedicated teams: A central work experience team to help you find relevant placements; an employability development team which includes an employability programme called Grad Edge; and an Enterprise team focused on new business ideas and entrepreneurship.