BSc (Hons) Marketing including Foundation Year

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UCAS Code

N52F
Start Date

September
Location

Pontypridd
Campus Code

A

Fees

Home students

£9,250*
International students

£15,850*
Full-time fees are per year. Part-time fees are per 20 credits.

Overview
Module Overview
Course Highlights
Entry Requirements
Fees and Funding
How to Apply

Studying this course will provide you with the knowledge and skills needed to perform efficient, effective, and engaging marketing. You’ll be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Students also get a minimum of 10 weeks of work experience in their second year of study and the opportunity to study some modules through the medium of Welsh.

We make a difference in practice, not just on paper. Our courses are designed by people who offer jobs - and taught by people who have real work experience.

Undergraduate marketing student Chloe Buckley student smiles widely while using their laptop and sat at a desk in the Postgraduate Centre at USW Treforest

Three students studying together. Two are looking at a book and the other is using a laptop.

Course Highlights

Triple accredited

We’re the UK’s only triple-accredited marketing course, giving you the skills valued by top employers.

Work experience

10+ weeks of industry experience in your second year, with potential for a sandwich year, boosting your prospects.

#1 in Wales for marketing and PR

We’re rated top in Wales for Marketing and PR (2024). Marketing at USW is top in Wales for academic support, student voice, assessment and feedback. (National Student Survey 2024)

Real-life briefs

Put into practice your marketing skills with real business briefs and brand crisis simulation in our PR module.

#1 in Wales

Marketing and Public Relations at USW is top in Wales (Guardian University Guide 2025)

Module Overview

Students will study six modules, which will be assessed via a number of examinations, assignments and presentations. The study skills module is designed to help you with examinations and revision techniques, as well as skills including note taking, essay writing, referencing and planning assignments.

Study Skills
Investigative Project
Business Administration

Statistics and Mathematics
Advanced IT
Psychology

Business, Management and Marketing is top 5 in UK and top in Wales for Teaching Quality (The Times and The Sunday Times Good University Guide 2025).

Top in Wales

Marketing at USW is top in Wales for academic support, student voice, assessment and feedback.

(National Student Survey 2024)

Business, Management and Marketing is top 5 in UK and top in Wales for Teaching Quality (The Times and The Sunday Times Good University Guide 2025).

ENTRY REQUIREMENTS

UCAS points: 48 (or above)

Typical qualification requirements:

A Level: DD
BTEC: BTEC Extended Diploma Pass Pass Pass or BTEC Diploma Pass Pass
Access to HE: Pass the Access to HE Diploma and obtain a minimum of 48 UCAS tariff points.

Additional requirements include:

The University normally requires a minimum 3 GCSEs including Mathematics and English at Grade C or above, or their equivalent but consideration is given to individual circumstances.

How to apply

International applications welcomed:

We welcome international applications with equivalent qualifications of our entry requirements. For more details related to your country of residence please view our dedicated country pages.

English language requirements

International applicants will need to have achieved an overall of IELTS 6.0 with a minimum of 5.5 in each component/TOEFL 72 overall and a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing or equivalent.

Equivalents can be located on our English Language pages.

If you have previously studied through the medium of English IELTS might not be required, please visit our country specific page for further details. If your country is not featured, please contact us.

If you do not meet the English entry criteria please visit our Pre-Sessional course pages.

Contextual offers

We may make you a lower offer based on a range of factors, including your background (where you live and the school or college that you attended for example), your experiences and individual circumstances (as a care leaver, for example). This is referred to as a contextual offer and we receive data from UCAS to support us in making these decisions.

USW prides itself on its student experience and we support our students to achieve their goals and become a successful graduate. This approach helps us to support students who have the potential to succeed and who may have faced barriers that make it more difficult to access university.

Contextual Admissions Policy

Fees and Funding

UK Full-time Fee

£9,250

per year*

International Full-time Fee

£15,850

per year*

Further Information

Studying at university is one of the most significant investments you'll ever make. Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).

*Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee is anticipated to remain at the same rate throughout the duration of your study on this course except as described below.

Please be aware that we may increase the maximum fee for home students on full-time undergraduate courses only where the Welsh Government increases the permitted level of inflation of fees. Fees for all students (including part-time, postgraduate and international students) may be amended in accordance with our applicable Fees and Debt Management Policy. We will ensure that students are given clear, intelligible, unambiguous and timely information about our courses and costs in good time, ahead of the next academic year.

Fees and Funding Scholarships and Bursaries Cost of Living Support

Additional Costs

Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of stationery, printing, or equipment during your foundation year. For costs after you progress to year 1 of your degree programme, please see the list below.

At USW, we regularly review our courses in response to changing patterns of employment and skills demand to ensure we offer learning designed to reflect today’s student needs and tomorrow’s employer demands.

If during a review process course content is significantly changed, we’ll write to inform you and talk you through the changes for the coming year. But whatever the outcome, we aim to equip our students with the skillset and the mindset to succeed whatever tomorrow may bring. Your future, future-proofed.

Life at USW

Halls are a big part of your student experience and there’s accommodation at all three of our locations. If you don’t want to live near the campus, there are great transport links to keep you connected.