Marketing
Marketing is the heartbeat of any modern business. Kickstart your future with this triple-accredited course offering hands-on learning, internships, and real-life projects to build your portfolio. You’ll leave with valuable experience and credentials from CIM, PRCA, and IDM, ready to make your mark.
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Key Course Details
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UCAS Code
N507
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Start Date
September
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Location
Pontypridd
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Campus Code
A
Fees
Home students
£9,535*
International students
£15,850*
- Full-time fees are per year. Part-time fees are per 20 credits.
-
UCAS Code
N508
-
Start Date
September
-
Location
Pontypridd
-
Campus Code
A
Fees
Home students
£9,535*
International students
£15,850*
- Full-time fees are per year. Part-time fees are per 20 credits.
Putting you at the epicentre of business, learn hands-on how to shape consumer experiences, anticipate needs and drive value across diverse industries.
Designed for
Our marketing degree prepares you for your future through real-world experience. No matter what career you see yourself entering, you’ll graduate with confidence, knowing exactly what skills and value you can bring to an employer or your own business.
Accredited by
- Chartered Institute of Marketing (CIM)
- Public Relations and Communications Association (PRCA)
- Institute of Data and Marketing (IDM)
Career paths
- Marketing communications specialist (in-house and agency)
- Digital marketer
- Account manager
- Marketing executive
- Content creator
- Copywriter
- Event manager
- Brand manager
- Sales and retailing management
- Market researcher
- Social media manager
- Public relations officer
- Running your own business
Skills taught
- Critical analysis and evaluation
- Communication
- Digital marketing
- Presentation and pitching
- Initiative and creative thinking
- Negotiation and persuasion
- Strategic planning
- Research and analysis
- Problem solving and decision making
- Commercial awareness
- Collaboration
Course Highlights
Module Overview
Rooted in marketing theory, this degree blends knowledge and hands-on experience with small class sizes to offer you personalised support. You’ll build relationships, learn from academics with professional marketing backgrounds, and understand how marketing fits into broader business strategies.
Year one
Marketing and Consumer Behaviour
Content Creation for Marketers
Principles of Supply Chain Management
Economics, Law and the Business Environment
Becoming a Professional: Critical Enquiry
Event Management Skills
Year two
Creative Marketing Communications
Digital Marketing: Tools and Techniques
Project Management
Skills for Market Research
Marketing Employment Experience
Year three
Services marketing
Public Relations and Reputation Management
Professional Selling and Business Development
Strategic Management
Critical Enquiry Project
Consultancy Project
Your first year is designed to equip you with the skills and knowledge to succeed in your degree, concentrating on marketing and the broader business context. Understanding various business functions and processes thoroughly helps you develop transferable skills.
Marketing and Consumer Behaviour
Learn the foundations of marketing and how consumers behave. This module will immerse you in the study of marketing.
Content Creation for Marketers
Understand the basic content creation skills needed for a career in marketing.
Principles of Supply Chain Management
Gain a broad introduction to logistics, procurement operations, and supply chain management.
Economics, Law and the Business Environment
Analyse a business environment considering economics and law and get to know the frameworks for studying how a business interacts with its surroundings.
Becoming a Professional: Critical Enquiry
Develop your critical thinking and understand how asking the right business questions can be crucial in your chosen field.
Event Management Skills
Your backstage pass to event planning. Learn about event theory and get hands-on experience by planning and managing a real event.
Learn by doing this year. Connect marketing theory with real-world practice, studying contemporary digital marketing and creative content concepts. Deepen your knowledge with 10+ weeks of industry work experience with a range of top employers – giving you a competitive advantage.
Creative Marketing Communications
A masterclass in the theory and practice behind marketing communications, all driven by creative content.
Digital Marketing: Tools and Techniques
Develop your knowledge and skills to make a splash online and on social media to create successful digital marketing campaigns.
Project Management
Get to grips with project management techniques and principles to see how they affect operations and business processes.
Skills for Market Research
Master your market research skills to carry out and analyse what your audience really wants.
Marketing Employment Experience
Designed to give you a taste of the workplace, apply your academic knowledge to real-world work situations in this hands-on 10+ week placement.
In your final year you’ll develop into a versatile, strategic, and confident marketer. Expand your marketing knowledge with new modules covering public relations, services marketing and professional selling. You’ll also deep dive into a topic you’re curious about, adding a unique example to your CV.
Services marketing
Explore marketing through the lens of the service economy (organisations providing services not products), including getting to grips with service innovation and design.
Public Relations and Reputation Management
Learn all about managing a positive image for your organisation, including how to handle multiple stakeholders and manage brand reputations.
Professional Selling and Business Development
Designed to give you the knowledge and skills you need to progress in professional selling and sales management.
Strategic Management
Gain a strategic view of organisations and how they interact with their surroundings plus skills for marketing at a management level.
Critical Enquiry Project
Consolidate and build on the research and enquiry skills you’ve learned over the past two years with a final research project. Choose this or the consultancy project.
Consultancy Project
Enhance your personal skills, awareness, and discipline – all essential talents for the workplace. Choose this or the critical enquiry project.
Learning and teaching
How you’ll learn
Our BSc (Hons) Marketing course offers a dynamic blend of modern and classic assessment methods to gear you up for a thriving marketing career. From creating infographics to break down marketing concepts in your first year, to building a digital marketing skills portfolio in your second year, and then conducting your very own research in your final year, the assessments are as varied as the world of marketing itself. Coursework will include reports and presentations, and you will also get to try out concept mapping and video production.
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Teaching staff
Our teaching staff are not just academics, but experienced professionals in the field of marketing. They bring their real-world expertise to the classroom enriching the course with their insights and network connections. Led by Course Leader Callum Evans, it’s not just about theory, it’s about learning from those who’ve been there and done it.
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Placements and work experience
We prioritise real-world experience and industry connections. During Year 2, you’ll go on work placement for at least 10 weeks with a variety of outstanding regional and national employers. You’ll reap the rewards of the strong practitioner connections that the South Wales Business School has built over the last ten years. This includes guest lectures led by practitioners, field trips, career advancement activities, observational and hands-on research, internships, and assessments based on real-world scenarios. Previous placements have included London brand agencies, the NHS, GoCompare, charities and housing associations.
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Facilities
Discover a world of opportunities at our Treforest campus, located in the scenic South Wales Valleys. It’s a vibrant student hub with a student union, sports centre, restaurants, shops, and much more. Our on-campus Business Clinic gives you the opportunity to work with other students, providing consultancy advice on live projects and briefs with industry; a great way to prepare you for a future in marketing or business.
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Business, Management and Marketing is top 5 in UK and top in Wales for Teaching Quality (The Times and The Sunday Times Good University Guide 2025).
Top in Wales
For academic support, student voice, assessment and feedback.
(National Student Survey 2024)Business, Management and Marketing is top 5 in UK and top in Wales for Teaching Quality (The Times and The Sunday Times Good University Guide 2025).
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ENTRY REQUIREMENTS
UCAS points: 96 (or above)
Typical qualification requirements:
- A Level: CCC
- BTEC: BTEC Extended Diploma Merit Merit Merit
- Welsh Baccalaureate Advanced Skills Challenge Certificate: Pass the Advanced Welsh Baccalaureate Diploma with Grade C in the Skills Challenge Certificate and CC at A Level
- Access to HE: Pass the Access to HE Diploma and obtain a minimum of 96 UCAS tariff points.
Additional requirements include:
The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances.
International applications welcomed:
We welcome international applications with equivalent qualifications of our entry requirements. For more details related to your country of residence, please view our dedicated country pages.
English language requirements
International applicants will need to have achieved an overall of IELTS 6.0 with a minimum of 5.5 in each component/TOEFL 72 overall and a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing or equivalent.
Equivalents can be located on our English Language pages.
If you have previously studied through the medium of English, IELTS might not be required, please visit our country specific page for further details. If your country is not featured, please contact us.
If you do not meet the English entry criteria, please visit our Pre-Sessional course pages.
Contextual offers
We may make you a lower offer based on a range of factors, including your background (where you live and the school or college that you attended, for example), your experiences and individual circumstances (as a care leaver, for example). This is referred to as a contextual offer, and we receive data from UCAS to support us in making these decisions.
USW prides itself on its student experience and we support our students to achieve their goals and become a successful graduate. This approach helps us to support students who have the potential to succeed and who may have faced barriers that make it more difficult to access university.
We're here to help
Whether you a have a question about your course, fees and funding, the application process or anything else, there are plenty of ways you can get in touch, and we'd love to talk to you. You can contact our friendly admissions team by phone, email or chat to us online.
Fees and Funding
£9,535
per year*£15,850
per year*£15,850
per year*Additional Costs
As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.
The University has computers available on campus and laptops for loan. However, it is highly recommended that you have your own personal laptop, which will be capable of running Microsoft Office 365. As a student you will be able to download a free copy of any software relevant to the course.
Cost: Up to £250
Text books are provided via the USW library but students may wish to purchase their own private copies. This cost is optional.
Cost: Up to £400
Students are offered the opportunity to complete an internship during their second year of study. Students undertaking an internship may incur costs associated with travel and expected workplace attire and this will vary according to the placement
Cost: Up to £300
Work, earn and learn!
This course is also available through Network75, a combined work and study route.
Learn moreUniversity Quality Assurance
At USW, we regularly review our courses in response to changing patterns of employment and skills demand to ensure we offer learning designed to reflect today’s student needs and tomorrow’s employer demands.
If during a review process course content is significantly changed, we’ll write to inform you and talk you through the changes for the coming year. But whatever the outcome, we aim to equip our students with the skillset and the mindset to succeed whatever tomorrow may bring. Your future, future-proofed.
How to apply
All applications for full-time undergraduate courses or foundation degrees should be made via UCAS. Take the next step: Apply through UCAS. You can apply to us directly for all part-time undergraduate courses, if you’re seeking advanced entry or you’re an international student. To apply directly, please choose the application form below for your preferred start date and mode of study (full-time or part-time.)
Advanced entry
If you already have a relevant qualification or experience related to the course you're applying for, you may be eligible to start at a later stage of the course. For example, students from partner colleges can ‘top up’ their qualifications to a degree by joining us in Year Two or Year Three of a course. This process is known as ‘advanced entry’, you can apply directly to the University for 'advanced entry' using the application forms provided above.
International admissions
International applicants can apply to us directly. If the University has an in-country team in your region, your application will be assigned to them for assistance.
Life at USW
Halls are a big part of your student experience and there’s accommodation at all three of our locations. If you don’t want to live near the campus, there are great transport links to keep you connected.
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