MBA

Master of Business Administration Global (Marketing)

Enhance your international employability and open doors to high-level management roles by completing our MBA Global programme with a specialist focus on Marketing.

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Key Course Details

  • Start Date

    September

  • Location

    Newport

  • Campus Code

    C

Fees

  • Home students

    £15,500*

  • International students

    £18,970*

  • Full-time fees are per year. Part-time fees are per 20 credits.
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Develop the strategic, creative and data-driven skills needed to lead modern marketing in a digital economy. The MBA Global (Marketing) prepares ambitious professionals to drive growth through insight, innovation and customer value.

DESIGNED FOR

People who are motivated to build their leadership skills, develop professionally, and understand business and marketing from a global perspective. The course is also accredited by the Chartered Management Institute for students who have studied 180 credits at USW.

Career Paths

  • Marketing Executive
  • Digital Marketing Executive
  • Brand Executive / Assistant Brand Manager
  • Marketing Analyst
  • Social Media and Content Executive

Skills taught

  • Data-driven marketing analysis
  • Customer insight and segmentation
  • Brand strategy and positioning
  • Digital campaign planning and optimisation
  • Creative problem-solving in competitive markets

mba global lecturer and student in a warehouse

Course Highlights

Gain valuable work experience

Apply your learning through an internship with a real organisation, strengthening your CV with valuable practical experience.

Industry Projects

Every module includes a project set by an industry partner, giving you consistent real-world experience throughout your MBA.

Develop an Industry Portfolio

Study specialist Marketing modules to deepen your industry expertise and align your MBA with your career ambitions. 

AI with Integrity

GenAI is embedded into all modules, enabling you to use digital tools to make responsible, evidence-based decisions.

Learn from Leaders

Learn directly from senior business and policy leaders through industry visits and real-world discussion.

Module Overview

Build strong foundations in leadership, strategy and innovation while developing a specialist focus in marketing. Through core and optional modules, you will develop the skills, confidence and insight to thrive in global business.

Leadership and Organisational Transformation
Explore how to lead organisations through change, disruption and digital transformation. Develop ethical, inclusive leadership skills to build resilient teams and guide organisations through complex, evolving business environments.

Strategy and Value Creation
Develop strategic skills to create and sustain organisational value in fast-changing global markets. You will explore competition, customer insight, digital disruption and data-driven decision-making to design responsible, sustainable and commercially effective business strategies.

Innovation, Sustainability and the Future Economy
Learn to design sustainable, ethically responsible innovations for a rapidly evolving economy. Explore GenAI, data and systems thinking to create future-ready business models and deliver practical, evidence-based solutions.    

AI, Analytics and Smart Campaigns
Explore how AI and data shape marketing strategy. Gain hands-on skills in analytics, predictive insights, and automation while designing ethical, evidence-based campaigns that enhance customer engagement and business performance.

Sales Strategy and Customer Value
Learn to create and deliver customer value in complex, technology-driven markets. Apply strategy, sales, and AI tools to design ethical, data-informed approaches that drive sustainable growth and competitive advantage.

Apply your learning in the real world through an internship and the Innovation Lab capstone. You will tackle live business challenges, deepen your specialism and graduate ready to lead meaningful change.

Workplace Internship
Gain hands-on experience with an external company, applying your skills to meaningful projects. Supported by our industry partners, you’ll develop practical insight and experience that prepares you for your future career.

Project-based work-internship
Work on a focused project with an external company, applying your skills to real business challenges and gaining practical experience in delivering tangible, professional outcomes.

The Innovation Lab – the MBA Global ‘Capstone’ 
Work in teams on real-world challenges provided by industry partners. Apply your skills, test innovative solutions, and gain practical experience in creating strategies with real business impact.    

Course Highlights

How you’ll learn

You can complete the MBA Global (Marketing) in one year or choose a two-year route that includes an internship to gain hands-on marketing experience. In your first year, you will study core strategy and value creation modules alongside marketing-focused options such as digital strategy, customer insight, and brand innovation.

Learning is practical and industry-led, with live briefs, simulations, and AI-enabled marketing analytics, culminating in the Innovation Lab where you develop a data-driven solution to a real business challenge.

Teaching staff

Assessment on the MBA Global is designed to reflect real business practice. You will work on industry-linked challenges throughout your modules, developing your ideas over time and applying your learning to practical business scenarios.

You will complete a mix of group and individual assessments, including consultancy projects, presentations, reports and reflective work. These help you build teamwork, leadership and strategic thinking skills while demonstrating your own professional development.

You will also use AI and digital tools to support research, planning and innovation. You will be encouraged to use these technologies responsibly, critically evaluating their outputs and understanding their ethical and practical impact in business decision-making.

Internships

MBA Global students can complete a workplace internship or a project-based internship, offering an opportunity to apply classroom knowledge in real-world business settings and develop skills valued by employers. Internships give valuable insight into how organisations operate and the challenges they face, helping you stand out to employers and strengthen your CV.   

You may choose a traditional external internship, working within an organisation, or a project-based internship focused on solving a specific business challenge for an external company. Opportunities are supported by our strong industry partnerships, with guidance from the course team to help you prepare and succeed.

Facilities

The MBA Global is based at our Newport campus in the heart of the city and on the banks of the River Usk - only a few minutes’ walk from the city’s retail hub, and well-connected to major employers. On campus, students can benefit from facilities including our library and Student’s Union as well as our impressive Hydra Research Centre, where students undertake simulated learning and assessments designed to equip them for real-world business challenges.  Students receive complimentary access to LinkedIn Learning, with a particular focus on Digital Transformation, AI, and Emerging Technologies. Completion certificates from LinkedIn Learning courses, alongside a 1,000-word reflective commentary, form an assessed component of the Capstone portfolio.

Careers and Employability

Graduate careers

The MBA Global (Marketing) pathway prepares students for leadership roles across brand management, digital marketing, customer strategy, and global market development. It is ideal for those seeking to progress into managerial or strategic marketing positions within multinational corporations, fast-growing digital businesses, consultancies, and consumer-facing organisations. Graduates develop expertise in data-driven marketing, customer insight, platform strategy, and international brand growth, equipping them to operate in sectors such as retail, financial services, technology, healthcare, and e-commerce.

Careers support

As a USW student, you will have access to advice from our Careers and Employability service throughout your studies and when you graduate. They can help with anything from CV building to interview preparation, advice on finding job opportunities and even completing applications.

Industry partners

Our Marketing students collaborate with organisations such as B-Scene Media, The Cusp and Purolite on live digital briefs focused on brand strategy, campaign design, social media engagement and data-driven customer acquisition. Throughout the programme, you will apply marketing analytics, AI tools and digital strategy frameworks to build a strong, portfolio-ready body of commercially relevant work.

ENTRY REQUIREMENTS

Typical qualification requirements:

A minimum UK second-class honours degree or recognised international equivalent qualification.

Relevant managerial experience is preferable and all applicants would be considered on an individual basis. 

International applications welcomed:

The University of South Wales is proud to partner with academic institutions around the world on its MBA Global programme. We welcome international applications with equivalent qualifications of our entry requirements. For more details related to your country of residence, please view our dedicated country pages.

English language requirements

International applicants will need to have achieved an overall of IELTS 6.0 with a minimum of 5.5 in each component/TOEFL 72 overall and a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing or equivalent.

Equivalents can be located on our English Language pages.

If you have previously studied through the medium of English, IELTS might not be required, please visit our country specific page for further details. If your country is not featured, please contact us.

If you do not meet the English entry criteria, please visit our Pre-Sessional course pages.

Contextual Offers

We may make you a lower offer based on a range of factors, including your background (where you live and the school or college that you attended for example), your experiences and individual circumstances (as a care leaver, for example). This is referred to as a contextual offer and we receive data from UCAS to support us in making these decisions.

USW prides itself on its student experience and we support our students to achieve their goals and become a successful graduate. This approach helps us to support students who have the potential to succeed and who may have faced barriers that make it more difficult to access university.

 

We're here to help

Whether you a have a question about your course, fees and funding, the application process or anything else, there are plenty of ways you can get in touch and we'd to talk to you. You can contact our friendly admissions team by phone, email or chat to us online.

 

Fees and Funding

UK Full-time Fee

£15,500

per year*
UK Full-time Fee

£15,500

per year*
International Full-time Fee

£18,970

per year*
International Full-time Fee

£18,970

per year*

Further Information

Studying at university is one of the most significant investments you'll ever make. Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).

*Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee is anticipated to remain at the same rate throughout the duration of your study on this course except as described below.

Please be aware that we may increase the maximum fee for home students on full-time undergraduate courses only where the Welsh Government increases the permitted level of inflation of fees. Fees for all students (including part-time, postgraduate and international students) may be amended in accordance with our applicable Fees and Debt Management Policy.  We will ensure that students are given clear, intelligible, unambiguous and timely information about our courses and costs in good time, ahead of the next academic year.

 

Fees and Funding Scholarships and Busaries Alumni Discount

Additional Costs

As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment. 

*Obligatory

Upon successful completion of the course, students will be able to obtain the CMI Level 7 Diploma in Strategic Management and Leadership. Students wishing to do this will be charged £360 (price correct at time of writing).

Cost: £360

University Quality Assurance

At USW, we regularly review our courses in response to changing patterns of employment and skills demand to ensure we offer learning designed to reflect today’s student needs and tomorrow’s employer demands.

If during a review process course content is significantly changed, we’ll write to inform you and talk you through the changes for the coming year. But whatever the outcome, we aim to equip our students with the skillset and the mindset to succeed whatever tomorrow may bring. Your future, future-proofed.

BOTH THE COURSE AND THE PLACEMENT HAVE HELPED ME CONNECT MY ACADEMIC LEARNING WITH MY FUTURE CAREER ASPIRATIONS.

Unnikrishan Sunilkumar

MBA Global (Marketing) Student

testimony-cutout-unnikrishan-sunilkumar

Studying at USW

Our courses are designed with industry leaders and provide the practical skills and experiences industry demands. Our flexible courses reflect the need for life-long learning. If you value education in practice, not just in theory, then USW is for you.

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Student Life
University of South Wales Newport Campus.
Newport Campus
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Accommodation

How to apply

There is an online application process for this course. Please choose the application form for your preferred start date and mode of study (i.e. full-time or part-time).

International admissions

Please see our international admissions advice for further information about how to apply as a prospective international student.

Next Steps

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