Course

Release your creativity and your strategic and business ideas, and learn to craft powerful messages that make people listen and engage. In this course, you'll develop original ideas, master content creation and campaign production, and work on real world client briefs, all while honing your skills to appeal to consumer audiences and thinking through advertising platforms.

Putting you at the epicentre of business, learn hands-on how to shape consumer experiences, anticipate needs and drive value across diverse industries.

You’ll learn through interactive, applied tasks, collaborative projects and independent study, building skills in communication, research, problem-solving and digital fluency. Reflective activities help you connect theory to real-world marketing contexts, creating a strong foundation for success in your Marketing degree and future career. 

Think critically, innovate, and build your confidence in applying AI-driven marketing strategies to real work-based challenges, grounded in core studies of sustainable marketing and experiential marketing design.