Immersed! Festival returns to Cardiff in 2024

BBC Radio Wales presenter Huw Stephens speaking at the Immersed! Festival launch event

The University of South Wales (USW) is bringing Immersed! 24, a multimedia festival of music, film, art, fashion, and performance curated by creative industries students, to Cardiff in March 2024.

Supported by Creative Wales to raise awareness for Music Declares Emergency, the industry’s climate change charity, the sixth Immersed! Festival will take place on Saturday 2 March at Tramshed Cardiff.

Voya perform at the launch event for Immersed!

The main stage headliner will be MOBO award-winning London duo, Bob Vylan – an exceptional live act with a unique sound that has found them embraced by rock, rap, punk, dance and alternative fans alike. Bob Vylan will be supported by Bristol-based producer and vocalist, Grove, new wave synth-based maestros Voya, alt rock trio Chroma and metalcore band Continents. More than 50 artists and bands, including Cardiff’s Sound Progression collective, will complete the line-up for Immersed!24 at the 1,000 capacity venue.

Huw Stephens, BBC Radio Wales presenter and USW Honorary Fellow, said: “Immersed! Festival has become a welcome addition to the live music scene in Wales. Its focus on talent, creativity and production is invaluable, and its work with students in nurturing their community is highly successful. The event itself is professionally delivered, with a special experience for those involved.”

A launch event for Immersed! took place on 24 November at USW’s Cardiff Campus, where Huw Stephens explained more about the festival, sampled exclusive music and unveiled the theme for the festival – Future Utopias.

USW is partnering with Music Declares Emergency to highlight the effects of climate change and help promote a greener, more sustainable future, with a programme of fringe events running from 29 February to 7 March, embracing the Future Utopias theme. The events will include screenings of short films, and Immersed! TV broadcast, workshops, exhibitions, art instillations, immersive theatre, a city centre mural, sustainable fashion projects and a live music showcase.

The University and the charity will also launch Wales’s first Future Generations Climate Convention – a series of panels, keynote talks and showcase projects dedicated to empowering people in climate discussions – in partnership with touring and sustainability consultancy, Soliphilia.

For more details on Immersed! visit immersedfestival.co.uk.