Business, Marketing, and Advertising
Join our outreach and on-campus events to dive into the dynamic world of Business, Marketing, and Advertising. Students will explore real-world challenges, develop creative problem-solving skills, and discover how innovative marketing drives successful brands and businesses.
Our on campus events
Explore our subject-specific on campus events for Accounting and Finance.
Discover the unique opportunities available through our Network75 sponsored degree scheme, designed to combine academic study with valuable work experience.
Get Into: Marketing and Advertising
This Taster Day offers students a hands-on introduction to Marketing and Advertising.
Get Into: Business is the perfect taster day for students exploring their future options. Through a series of practical workshops, they’ll get hands-on experience in key areas including Accounting and Finance, Business Management, Marketing, and Advertising.
Business and Management – a Hydra Simulation Centre Taster Day
Using our immersive Hydra Suite at the University of South Wales, we put you in the shoes of an entrepreneur starting a new business and consider some of the challenges and decisions you might need to make in that role.
Can you taste your favourite brand?
This session introduces you to the world of branding and highlights the importance of building and maintaining strong brands. In a blind taste test, you will put your brand loyalty to the test.
Like, Subscribe, Cancel: Leadership On TikTok
This session is designed to get students to explore and debate what leadership means to them and the impacts of TikTok.
During this session we will demystify the link between entrepreneurial thinking, creativity and innovation.
This session is designed to prepare students for a successful and smooth transition to university life.
Cultural Intelligence, International Business’ Secret Weapon
This session introduces some of the cultural issues and benefits that may arise for MNCs and the importance of acknowledging the cultural environment around them.
This session considers this important trend within the current business context of a cost-of-living crisis debating whether consumers can no longer afford to care or if this is just making excuses as it is not just about price?
Outreach Talks and Workshops
Students will be given a presentation on storytelling for brands, and will then participate in creative copywriting exercises and develop some draft copy of their own in this interactive and inspiring workshop.
The workshop will be run by our Senior Lecturer in Advertising Design, Molly Owens, who is an award-winning writer and creative director. Students will have the opportunity to receive feedback at the end of the session and be given some resources to continue learning about this subject.
In this two-part workshop, USW staff will set the students an advertising brief based on a well-known brand (examples include Cadbury's, Pringles, Fanta and Ben & Jerry's).
In a follow-up workshop 1-2 weeks later, the students will pitch their ideas and receive valuable feedback. This work can also be used as part of their portfolios for entry onto a higher education course.
Marketing is just advertising, right? In this session we'll demystify what true marketing is all about and explore the link between marketing and innovation.
Get in Touch
We’d love to hear from you! To book a session or discuss bespoke options, contact our Schools, Colleges and Outreach Team and we’ll be in touch.
Contact the team