School of Business and Innovation, Cardiff

We help students bring innovation into the real world by learning alongside industry experts in Cardiff, so you graduate ready to build a career or a business.

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Where leaders learn by doing

Calling future founders, ladder-climbers, bottom-line boosters, creative movers and marketing shakers. Ready to get up close and personal with real-world Business Management, Accounting and Finance or Marketing and Advertising?

Our hands-on modules put you in real business situations from day one. That means live briefs and real-world challenges set by industry professionals. By the time you graduate from the School of Business and Innovation, you’ll have the experience to back your degree.

Why the business school?

Meet the people who matter

We're based in Cardiff, where Wales does business. We’re surrounded by the employers, mentors and opportunities that turn contacts into careers.

Start here. Launch anywhere

Whatever you want to build, you'll find the network to do it and the entrepreneurial expertise to back you.

Get ready for what’s next

With modules like Business 4.0 and Runway to Change, you’ll graduate ready to enter tomorrow’s world of business.

Learn. Lead. Do.

Our hands on modules put you in real business situations. That means live industry briefs, real deadlines and real employers from the get-go.

What you can study

Business and Management student, wearing a suit, smiling.

Business and Management

Build Your First Business in year one. Change the World in year two, solving real problems set by industry partners. Then choose your own adventure and shape your degree around the business – or career – you want to start.

Lecturer surveying students in the Trading Room, accounting data is displayed on the classroom board.

Accounting and Finance

Study towards professional recognition with leading global accounting bodies while you learn real-world skills in our Financial Trading Room — because balance sheets mean more when they're solving real problems.

A student with pink and brown hair is sitting in a studio, working on a laptop and smiling.

Marketing and Advertising

Work on live briefs for brands like Nike and Google before you've even graduated.

WHY USW?

Cardiff

Our courses are based in the heart of Cardiff, ensuring that you have access to our partners on our doorstep in the capital city.

Cardiff Campus

Research

We are a proud pioneer of change both within Wales and further afield. We apply our knowledge and research to real-life problems facing people and businesses.

Research

USW Exchange

USW Exchange is the front door for our business engagement. Our team of Engagement Managers is ready to support a range of business challenges by using USW’s talent, expertise, and facilities.

USW Exchange

Graduate Futures

Graduate Futures is our careers fair designed to boost employability and connect students directly with industry. Bringing together a wide range of employers, the event helps students explore opportunities, gain insights, and build the confidence and connections needed for their next steps.

Start-up Stiwdio

Start-Up Stiwdio, which has been designed to help develop and grow new business ideas. Students with a passion for entrepreneurship can get advice on how to start their own businesses and grow their network through various events.

Start-Up Stiwdio

#3 in the UK

for the number of graduates still running their own business.

HE Business and Community Interaction (HE-BCI) Survey 2024/25

  • Named in the Top 50 UK institutions for research power by the Times Higher Education.

Top in Wales

for new business startups for the 6th consecutive year, and 7th in the UK.

HE Business and Community Interaction (HE-BCI) Survey 2024/25
Employability and Careers

  • Named in the Top 50 UK institutions for research power by the Times Higher Education.

ONE OF THE THINGS I APPRECIATE MOST ABOUT STUDYING BUSINESS IS THE REAL-WORLD APPLICATION OF THE CONCEPTS WE LEARN.

Sumaya Khan

BA (Hons) Business and Management

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