Marketing and Advertising

Based in the heart of Cardiff’s creative sector, you’ll develop the creative and analytical skills you need to shape brands and drive results in today’s digital world.

The only triple accredited marketing course in the UK

The Marketing course at USW is accredited by the CIM, PRCA and IDM, giving you the knowledge, skills and abilities valued by top employers.

Top in Wales

Marketing at USW is top in Wales for teaching quality and value added (Guardian University Guide 2026).

Real-world briefs

Tackle live briefs with brands like Nike and Google from year one of our Advertising degree. Get hands-on experience that leads to various industry roles.

Expert-led

Learn from a team of professionals with extensive industry experience in both the UK and overseas.

An image of the Atrium building with text that reads

Why Study Advertising?

Student chidiebere Ejiogu leans on their lap and smiles at the camera while sat in front of a red backdrop

An example of student work that shows mockups of subway ads. The ads are for Louis Vuitton 'The Cafe' and show line drawings of a person drinking coffee and coffee being poured.

Did you know?

Marketing and Public Relations at USW is 7th in the UK and top in Wales. (Guardian University Guide 2026).
Business, Management and Marketing is top 5 in UK and top in Wales for Teaching Quality. (The Times and The Sunday Times Good University Guide 2025)

Did you know?

#1

Marketing at USW is top in Wales for overall student satisfaction and top in the UK for teaching quality.

National Student Survey 2026

Marketing and Public Relations at USW is 7th in the UK and top in Wales. (Guardian University Guide 2026).
Business, Management and Marketing is top 5 in UK and top in Wales for Teaching Quality. (The Times and The Sunday Times Good University Guide 2025)

Inside the Subject

Access to great facilities

Our Cardiff students have access to a range of facilities to support them in their studies from a podcasting suite and photography studio perfect for student collaboration.

Media Loans

To help support your studies we have a Media Loans facility that allows you to hire equipment, at no cost, to use for your assignments and practical work. We have both basic and high-end film and photography cameras, portable lighting and sound equipment as well as professional studio recording microphones.

Strong Industry Partnerships

Our advertising students have previously secured placements with local agencies like Rebel Lion and Spin Dogs and worked with brands such as Au Vodka, Nike, and Google. Live briefs have included major brands like Amazon, Clarins, Fosters, and Pringles, and working with these projects has led to internships and job opportunities.

Discovering my passion for Marketing Management

Chloe Buckley

Marketing student

A partnership between universities brought me to USW

Tina Hjertas

Advertising student

A student sat at a table, they are looking up and away from the camera.

Blending creativity and strategy through Marketing

Holly-Rose Jenkins

Marketing student

Working on live briefs and finding my creative path

Ivan Jenkins-Jones

Advertising student

Advancing my Marketing career with International Accreditation

Christopher Chidiebere Ejiogu

Marketing student

Blending business and creativity in Advertising

Sven Krister-Marnot

Advertising student

Marketing at USW helped launch my career with practical experience

Sam Dunlop

Marketing student

Getting creative in Cardiff – what to expect from an Advertising degree at USW

Jenna Drennan

Advertising student

Studying Marketing at USW gave me career goals, communication skills and real-world experience

Cole Vyas

Marketing student

Why I chose to study Advertising in Cardiff: a city that sparks ideas

Max Hussein

Advertising student

Creative Graduate Festival

Creative Graduate Festival is an online showcase of final-year work from students across the USW Creative’ creative courses. It highlights the ideas, skills, and projects developed by students as they prepare for careers in the creative industries.

Creative Graduate Festival 2025

Your student experience

Students' Union

Four students sat on steps outside the Cardiff Campus.

Support and Wellbeing

Student holing a lacrosse stick and wearing a USW Women’s Lacrosse tshirt.

Clubs and Societies

Take a virtual tour

Study in the heart of Cardiff

Cardiff is one of the most affordable cities in the UK too, so it’s perfect for cash-strapped students. There’s always something happening or new places to discover.

Cardiff Campus