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Marketing and Advertising

From campaign design and branding to consumer psychology and digital strategy, our marketing and advertising degrees explore the full spectrum of modern marketing.

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Advertising student art work for Gradfest 2024

Based in the heart of Cardiff’s creative sector, you’ll develop the creative and analytical skills you need to shape brands and drive results in today’s digital world.

The only triple accredited marketing course in the UK

The Marketing course at USW is accredited by the CIM, PRCA and IDM, giving you the knowledge, skills and abilities valued by top employers.

Top in Wales

Marketing at USW is top in Wales for teaching quality and value added (Guardian University Guide 2026).

Real-world briefs

Tackle live briefs with brands like Nike and Google from year one of our Advertising degree. Get hands-on experience that leads to various industry roles.

Expert-led

Learn from a team of professionals with extensive industry experience in both the UK and overseas.

Find your course

Advertising - BA (Hons)

Release your creativity and your strategic and business ideas, and learn to craft powerful messages that make people listen and engage. In this course, you'll develop original ideas, master content creation and campaign production, and work on real world client briefs, all while honing your skills to appeal to consumer audiences and thinking through advertising platforms.

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Marketing - BSc (Hons)

Putting you at the epicentre of business, learn hands-on how to shape consumer experiences, anticipate needs and drive value across diverse industries.

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Marketing including Foundation Year - BSc (Hons)

You’ll learn through interactive, applied tasks, collaborative projects and independent study, building skills in communication, research, problem-solving and digital fluency. Reflective activities help you connect theory to real-world marketing contexts, creating a strong foundation for success in your Marketing degree and future career. 

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Strategic and Digital Marketing - MSc

Think critically, innovate, and build your confidence in applying AI-driven marketing strategies to real work-based challenges, grounded in core studies of sustainable marketing and experiential marketing design.

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Did you know? 

100%

of USW BA (Hons) Advertising Design students were satisfied with their course.

National Student Survey 2025

  • Marketing and Public Relations at USW is 7th in the UK and top in Wales   
    (Guardian University Guide 2026).

  • Business, Management and Marketing is top 5 in UK and top in Wales for Teaching Quality (The Times and The Sunday Times Good University Guide 2025).

Did you know? 

Top in Wales

Marketing at USW is top in Wales for academic support, student voice, assessment and feedback.

National Student Survey 2024

  • Marketing and Public Relations at USW is 7th in the UK and top in Wales   (Guardian University Guide 2026).

  • Business, Management and Marketing is top 5 in UK and top in Wales for Teaching Quality (The Times and The Sunday Times Good University Guide 2025).

Inside the Subject

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Access to great facilities

Our Cardiff students have access to a range of facilities to support them in their studies from a podcasting suite and photography studio perfect for student collaboration.

Media Loans

To help support your studies we have a Media Loans facility that allows you to hire equipment, at no cost, to use for your assignments and practical work. We have both basic and high-end film and photography cameras, portable lighting and sound equipment as well as professional studio recording microphones.

An example of student work that shows a billboard campaign inspired by the brand Dove. It shows a woman with long brown hair, covering her eye with the other half of her face pixelated. The text reads

Strong Industry Partnerships

Our advertising students have previously secured placements with local agencies like Rebel Lion and Spin Dogs and worked with brands such as Au Vodka, Nike, and Google. Live briefs have included major brands like Amazon, Clarins, Fosters, and Pringles, and working with these projects has led to internships and job opportunities.

An example of student work that shows a billboard campaign inspired by the brand Dove. It shows a woman with long brown hair, covering her eye with the other half of her face pixelated. The text reads
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Student Stories

Marketing student Chloe Buckley sat at a desk with a laptop smiling off camera
Discovering my passion for Marketing Management

Chloe Buckley

Marketing student

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A partnership between universities brought me to USW

Tina Hjertas

Advertising student

A student sat at a table, they are looking up and away from the camera.
Blending creativity and strategy through Marketing

Holly-Rose Jenkins

Marketing student

Advertising student, Ivan, sat at a desk with a laptop
Working on live briefs and finding my creative path

Ivan Jenkins-Jones

Advertising student

Student Chidiebere Ejiogu sits at a table in Treforest campus's Postgraduate Centre
Advancing my Marketing career with International Accreditation

Christopher Chidiebere Ejiogu

Marketing student

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Blending business and creativity in Advertising

Sven Krister-Marnot

Advertising student

Marketing student, Sam, sits in front of colourful artwork whilst smiling at the camera
Marketing at USW helped launch my career with practical experience

Sam Dunlop

Marketing student

profile shot against a modern indoor background of a smiling advertising student on the Cardiff campus, wearing a black beanie hat and red top
Getting creative in Cardiff – what to expect from an Advertising degree at USW

Jenna Drennan

Advertising student

Marketing student, Cole, sits in front of colourful artwork whilst smiling at the camera
Studying Marketing at USW gave me career goals, communication skills and real-world experience

Cole Vyas

Marketing student

A person with short bright blue hair smiles indoors, wearing a maroon Vans hoodie and black headphones. The background is a modern, colorful space with teal seating and graphic wall designs.
Why I chose to study Advertising in Cardiff: a city that sparks ideas

Max Hussein

Advertising student

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Creative Graduate Festival

Creative Graduate Festival is an online showcase of final-year work from students across the USW Creative’ creative courses. It highlights the ideas, skills, and projects developed by students as they prepare for careers in the creative industries.

Creative Graduate Festival 2025

Your student experience

Students' Union
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Support and Wellbeing
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Clubs and Societies
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Take a virtual tour

Study in the heart of Cardiff

Cardiff is one of the most affordable cities in the UK too, so it’s perfect for cash-strapped students. There’s always something happening or new places to discover.

Cardiff Campus

Upcoming Open Days

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Undergraduate Open Day

26 September

Undergraduate Open Day

24 October

Come and meet us on campus and see what make us special. Discover our facilities, explore the campus and meet academics from your course.

View open days

Connect with us

@unisouthwales
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Next Steps

How to apply
Apply through UCAs
Book an Open Day
Chat to us