Marketing
Marketing is the heartbeat of any business. Kickstart your future with this multi-accredited course offering hands-on learning, internships, and real-life projects to build your portfolio.
How to apply Register for open day Chat to us/filters:format(webp)/prod01/channel_2/media/university-of-south-wales/site-assets/images/08-subjects/marketing/Chloe-Buckley_-Marketing-Undergraduate_49756.jpg)
UCAS Code
N507
Start Date
September 2026
Location
Cardiff
Campus Code
B
UCAS Points
96
Fees
Home students: £9,790*
International students: £16,800*
UCAS Code
N508
Start Date
September 2026
Location
Cardiff
Campus Code
B
UCAS Points
96
Fees
Home students: £9,790*
International students: £16,800*
UCAS Code
N507
Start Date
September 2027
Location
Cardiff
Campus Code
B
UCAS Points
96
International students: £17,600*
UCAS Code
N508
Start Date
September 2027
Location
Cardiff
Campus Code
B
UCAS Points
96
Course Overview
You’ll leave with valuable experience and credentials from CIM, PRCA, and IDM, ready to make your mark.
Putting you at the epicentre of business, learn hands-on how to shape consumer experiences, anticipate needs and drive value across diverse industries. Our marketing degree prepares you for your future through real-world experience. No matter what career you see yourself entering, you’ll graduate with confidence, knowing exactly what skills and value you can bring to an employer or your own business.
Accreditations and memberships
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Accredited by The Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) and membership with Public Relations and Communications Association (PRCA).
Why study this course?
What you'll study
Your first year is designed to equip you with the skills and knowledge to succeed in your degree, concentrating on marketing and the broader business context.
Understanding various business functions and processes thoroughly helps you develop transferable skills.
Learn the foundations of marketing and how consumers behave. This module will immerse you in the study of marketing.
Understand the basic content creation skills needed for a career in marketing.
Learn the basics of advertising with a focus on creative and business strategies, target audiences, and various platforms to kickstart your industry knowledge.
Craft engaging content for all advertising mediums, from social media and print ads to scripts and brand storytelling. Develop versatile writing skills for diverse marketing campaigns.
*Part of this module can be studied through the medium of Welsh
The purpose of this module is to equip students with a broad-based knowledge and understanding of the nature and background of fashion branding and the many aspects that play a part in enabling customers to recognise and understand a fashion brand. Students will consider the ‘brand-system’ and brand connectivity within changing business environments.
Your backstage pass to event planning. Learn about event theory and get hands-on experience by planning and managing a real event.
Learn by doing this year. Connect marketing theory with real-world practice, studying contemporary digital marketing and creative content concepts.
Deepen your knowledge with 10+ weeks of industry work experience with a range of top employers – giving you a competitive advantage.
A masterclass in the theory and practice behind marketing communications, all driven by creative content.
Develop your knowledge and skills to make a splash online and on social media to create successful digital marketing campaigns.
Learn to design and manage a substantive marketing research project, applying research methods and project management tools to collect, analyse and present data effectively.
Designed to give you a taste of the workplace, apply your academic knowledge to real-world work situations in this hands-on 10+ week placement.
In your final year you’ll develop into a versatile, strategic, and confident marketer.
Expand your marketing knowledge with new modules covering public relations, services marketing and professional selling. You’ll also undertake either a Critical Enquiry Project or a Consultancy Project, adding skills to your CV.
Explore marketing through the lens of the service economy (organisations providing services not products), including getting to grips with service innovation and design.
Learn all about managing a positive image for your organisation, including how to handle multiple stakeholders and manage brand reputations.
Designed to give you the knowledge and skills you need to progress in professional selling and sales management.
Gain a strategic view of organisations and how they interact with their surroundings plus skills for marketing at a management level.
Consolidate and build on the research and enquiry skills you’ve learned over the past two years with a final research project. Choose this or the consultancy project.
Enhance your personal skills, awareness, and discipline – all essential talents for the workplace. Choose this or the critical enquiry project.
We regularly review our courses to keep pace with changing skills and employer needs. If a review leads to significant changes, we’ll contact you to explain what’s changing for the coming year.
Teaching and Assessment
Bring marketing to life through practical learning, real-world projects, and industry experience. From creative assessments to professional placements, you'll build the skills and confidence to thrive in a fast-moving marketing career.
You'll learn from lecturers who combine academic knowledge with real-world marketing and business experience. Teaching and learning are designed to be interactive and practical, using case studies, group discussion and live briefs to bring marketing concepts to life. You'll be encouraged to explore ideas, work collaboratively, and develop solutions to real business challenges, helping you build the confidence, skills, and commercial awareness needed for a successful career in marketing.
Our BSc (Hons) Marketing course offers a dynamic blend of modern and classic assessment methods to gear you up for a thriving marketing career. From creating infographics to breaking down marketing concepts in your first year, to building a digital marketing skills portfolio in your second year, and then conducting your very own research in your final year, the assessments are as varied as the world of marketing itself. Coursework will include visual journals, reports and presentations, and you will also get to try out concept mapping and video production.
We prioritise real-world experience and industry engagement. You can undertake a work placement with a range of regional and national employers, giving you valuable professional experience and industry insight. Through our strong employer network, you'll also benefit from guest lectures, field trips, career development activities, observational and hands-on research, internships, and assessments based on real-world business challenges. Previous placement opportunities have included London brand agencies, the NHS, GoCompare, charities, and housing associations.
Our Cardiff campus provides a modern learning environment where you can collaborate, create, and develop your ideas. With access to Mac suites, dedicated study spaces, quiet learning pods, and extensive library resources, you'll have the tools and flexibility to support both academic study and project-based work.
Course Leader
Callum Evans
Callum Evans joined the University of South Wales in 2023 as Course Leader for the BSc Marketing degree. As a former part-time mature student at USW, he understands the challenges and opportunities faced by learners from a wide range of backgrounds and is committed to creating a supportive, engaging, and student-centred learning experience.
Callum holds a BA (Hons) Business, MSc Marketing, and PGCE, and is a Fellow of Advance HE. Prior to joining USW, he taught at Bridgend College and spent almost a decade working as a Project Manager with SSE plc, a FTSE 100 company, experience that helps him connect marketing theory with contemporary business practice.
"The course covered a range of areas such as PR, digital marketing, and fundamentals of marketing allowing me to gain a wide knowledge of the subject."
Chloe Buckley, Marketing student
Entry Requirements
Contextual offers
We may make you a lower offer based on a range of factors, including your background (where you live and the school or college that you attended, for example), your experiences and individual circumstances (as a care leaver, for example). This is referred to as a contextual offer, and we receive data from UCAS to support us in making these decisions.
USW prides itself on its student experience and we support our students to achieve their goals and become a successful graduate. This approach helps us to support students who have the potential to succeed and who may have faced barriers that make it more difficult to access university.
How to applyContextual admissions policyAsk us a question96 UCAS points or above
Typical qualification requirements:
A Level:
CCC
BTEC:
BTEC Extended Diploma Merit Merit Merit
Welsh Baccalaureate Advanced Skills Challenge Certificate:
Pass the Advanced Welsh Baccalaureate Diploma with Grade C in the Skills Challenge Certificate and CC at A Level
Access to HE:
Pass the Access to HE Diploma and obtain a minimum of 96 UCAS tariff points.
T Level:
P (A* - C)
Additional requirements include:
The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances.
International applications welcomed:
We welcome international applications with equivalent qualifications of our entry requirements. For more details related to your country of residence, please view our dedicated country pages.
International studentsPre-Sessional EnglishEnglish language requirements
International applicants will need to have achieved an overall of IELTS 6.0 with a minimum of 5.5 in each component/TOEFL 4 overall and a minimum of 4 in each component or equivalent.
Equivalents can be located on our English Language pages.
If you have previously studied through the medium of English, IELTS might not be required, please visit our country specific page for further details. If your country is not featured, please contact us.
If you do not meet the English entry criteria, please visit our Pre-Sessional course pages.
Fees and Funding
per year
Studying at university is one of the most significant investments you'll ever make. Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).
*Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee is anticipated to remain at the same rate throughout the duration of your study on this course except as described below.
Please be aware that we may increase the maximum fee for home students on full-time undergraduate courses only where the Welsh Government increases the permitted level of inflation of fees. Fees for all students (including part-time, postgraduate and international students) may be amended in accordance with our applicable Fees and Debt Management Policy. We will ensure that students are given clear, intelligible, unambiguous and timely information about our courses and costs in good time, ahead of the next academic year.
As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.
Laptop
The University has computers available on campus and laptops for loan. However, it is highly recommended that you have your own personal laptop, which will be capable of running Microsoft Office 365. As a student you will be able to download a free copy of any software relevant to the course.
Cost: Up to £250
Textbooks
Text books are provided via the USW library but students may wish to purchase their own private copies. This cost is optional.
Cost: Up to £400
Internship
Students are offered the opportunity to complete an internship during their second year of study. Students undertaking an internship may incur costs associated with travel and expected workplace attire and this will vary according to the placement
Cost: Up to £300
per year
Studying at university is one of the most significant investments you'll ever make. Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).
*Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee is anticipated to remain at the same rate throughout the duration of your study on this course except as described below.
Please be aware that we may increase the maximum fee for home students on full-time undergraduate courses only where the Welsh Government increases the permitted level of inflation of fees. Fees for all students (including part-time, postgraduate and international students) may be amended in accordance with our applicable Fees and Debt Management Policy. We will ensure that students are given clear, intelligible, unambiguous and timely information about our courses and costs in good time, ahead of the next academic year.
As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.
Laptop
The University has computers available on campus and laptops for loan. However, it is highly recommended that you have your own personal laptop, which will be capable of running Microsoft Office 365. As a student you will be able to download a free copy of any software relevant to the course.
Cost: Up to £250
Textbooks
Text books are provided via the USW library but students may wish to purchase their own private copies. This cost is optional.
Cost: Up to £400
Internship
Students are offered the opportunity to complete an internship during their second year of study. Students undertaking an internship may incur costs associated with travel and expected workplace attire and this will vary according to the placement
Cost: Up to £300
Work, earn and learn!
This course is also available through Network75, a combined work and study route.
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How to apply
All applications for full-time undergraduate courses or foundation degrees should be made via UCAS. Take the next step: Apply through UCAS
You can apply to us directly for all part-time undergraduate courses, if you’re seeking advanced entry or you’re an international student. To apply directly, please choose the application form below for your preferred start date and mode of study (full-time or part-time).
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Apply direct
Marketing
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Full-time, 3 years
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September
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Cardiff
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Apply direct
Marketing
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Sandwich, 4 years
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September
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Cardiff
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Apply direct
Marketing
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Full-time, 3 years
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September
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Cardiff
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Apply direct
Marketing
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Sandwich, 4 years
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September
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Cardiff
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If you already have a relevant qualification or experience related to the course you're applying for, you may be eligible to start at a later stage of the course. For example, students from partner colleges can ‘top up’ their qualifications to a degree by joining us in Year Two or Year Three of a course. This process is known as ‘advanced entry’, you can apply directly to the University for 'advanced entry' using the application forms provided above.
Applicants accepted through advanced entry may study a different combination of modules to those advertised, as they will be joining a course already in progress. You will be contacted and advised about these modules once your application has been processed and an offer made.
International applicants can apply to us directly. If the University has an in-country team in your region, your application will be assigned to them for assistance.
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