BA (Hons)

Sports Journalism

The BA Sports Journalism course at the University of South Wales helps you turn your passion for sport into a career, with hands-on newsroom experience, real industry opportunities, and the skills to tell powerful, ethical stories that matter in today’s fast-moving media world.

How to apply Apply through UCAS Book an Open Day Chat to us
Tell the stories that shape sport.
Tell the stories that shape sport.

UCAS Code

6B28

Start Date

September 2027

Location

Cardiff

Campus Code

B

UCAS Points

104


International students: £17,600*

Course overview

 Whether you want to report from the touchline, produce digital content or work in sports communications, this course prepares you for a career in sports media.

You'll develop skills in writing, interviewing, video, audio and social media while learning how to report accurately, ethically and creatively across multiple platforms. Based in Cardiff, you'll benefit from opportunities to cover live sport, build your portfolio and make industry connections throughout your degree. 


Why study this course?

Cutting-edge facilities

Study at our state-of-the-art facilities, using podcast and TV studios to create real-world content ready for broadcast.

At the heart of sport

Our central Cardiff location near major sports venues like Principality Stadium and Cardiff City Stadium offers you access to world-level events.

Real-world industry practice

Practice real-world journalism, attend press conferences, and publish your work on our Exposport website.

What you'll study

In Year One, you’ll explore sport’s role in society, learn media law and ethics, and gain hands-on experience reporting live sport while developing core digital, video, audio, and storytelling skills across platforms.

You’ll explore how sport shapes identity, culture, and society, learning how to turn complex social issues into clear, engaging journalism while understanding how the UK sports media landscape works. 

You’ll learn the basics of media law, ethics, and PR in sport, developing the confidence to report accurately and fairly while navigating legal risks, ethical challenges, and real-world pressure from clubs, agents, and organisations.

You’ll gain hands-on newsroom experience covering live sport, learning to report, interview, and publish under real deadlines while telling meaningful stories that highlight wellbeing, participation, and the community impact of sport. 

You’ll learn how to tell the story of live sport using photography, video, and audio, developing core multimedia skills to create engaging, short-form digital journalism for modern sports media platforms. 

In Year Two, you’ll deepen your skills through video-first storytelling, live newsroom reporting, and professional work placements, while exploring investigative journalism and campaign-led sports media, building confidence, creativity, and ethical judgement under real industry pressures.

You’ll develop advanced video journalism skills, planning, filming, and editing professional-standard sports packages that capture the emotion and drama of sport while making confident editorial and ethical decisions for different audiences and platforms. 

You’ll work in fast-paced newsroom and studio environments, producing live sports coverage across digital and broadcast platforms while gaining industry experience, meeting real deadlines, and developing the editorial, ethical, and teamwork skills needed in professional sports journalism.

You’ll explore how sports media and journalism can shape conversations around health and wellbeing, creating responsible, engaging campaign content while learning how to balance ethical reporting with advocacy, branding, and real-world PR influences. 

You’ll develop investigative journalism skills, learning how to research, verify, and report on complex issues in sport while applying strong ethical judgement and communicating your findings clearly to professional and academic audiences. 

In your final year, you’ll work as an emerging professional, completing industry placements, producing live sports broadcasts, leading independent research, and creating a final multi-platform portfolio that showcases your skills, confidence, and readiness for a career in sports journalism.

You’ll complete an independent, research-led project on a major issue in sport and media, presenting and defending your findings at a live symposium that builds confidence, critical thinking, and professional communication skills. 

You’ll work as part of a professional broadcast team, producing a live sports news show while developing on-air, technical, and editorial skills, and gaining the confidence to perform ethically and effectively in a real newsroom environment. 

You’ll complete an extended industry placement and build a professional portfolio, developing real-world experience, confidence, and career awareness while preparing for graduate roles in sports journalism and media. 

You’ll complete your final major project, producing original multi-platform sports journalism focused on health and wellbeing, while showcasing your strongest work in a professional portfolio that demonstrates your readiness for industry. 

We regularly review our courses to keep pace with changing skills and employer needs. If a review leads to significant changes, we’ll contact you to explain what’s changing for the coming year.

Teaching and assessment

The course combines workshops, newsroom sessions, lectures and practical projects to prepare you for modern sports journalism. You'll be taught by experienced journalists and media professionals, receiving regular feedback as you develop your skills. Assessment is coursework-based, allowing you to demonstrate your progress through practical work rather than exams.

You’ll learn through hands-on, real-world experiences that reflect how sports journalism works in practice. Teaching is built around career-relevant learning blocks, designed to build your confidence and develop the reporting, storytelling, and production skills employers want. You’ll take part in workshops, live reporting, group work, guest lectures, and placements, becoming more independent as you progress. Learning is inclusive and student centred, with flexible approaches that support different learning styles, wellbeing, collaboration, and the development of confidence, creativity, and professional judgement. 

Assessment is practical and closely linked to professional sports journalism. Instead of traditional exams, you’ll be assessed through portfolios, videos, podcasts, live reports, presentations, and reflective work. These assessments align with the skills and knowledge you’ll learn, as well as and industry expectations, helping you develop both academic understanding and employable skills. You’ll receive regular feedback, with assessments becoming more independent and industry focused as you progress through the course, ensuring you graduate with the skills and standards expected by employers. 

You’ll benefit from a wide range of placement and work-experience opportunities through strong links with organisations including BBC Wales, Sky Sports News, ITV Wales, Media Wales, the Football Association of Wales, and the Welsh Rugby Union. Our students gain real newsroom experience through short and extended placements, live briefs, and shadowing opportunities, with regular access to professional press boxes at football and rugby matches. 

You’ll study Sports Journalism in at our campus in Cardiff, right at the centre of Wales’ sporting and media landscape. You’ll have access to major venues including the Principality Stadium, Cardiff City Stadium, Sophia Gardens, and Treforest Sport Park, where you’ll gain live reporting experience. Our Cardiff campus offers industry-standard facilities such as a multi-camera HDTV studio and radio studios, alongside a Media Loans service that lets you borrow professional cameras, lighting, and audio equipment for free. With support from expert technicians and major media organisations nearby, you’ll learn in a truly professional environment. 

Course Team

Delme Parfitt

Course leader Delme Parfitt worked for over 20 years as a sports journalist for regional and national news organisations including Media Wales and various agencies serving national newspapers.  

He retains a wealth of contacts in the media world and collaborates closely with industry partners such as Sky Sports and the Football Association of Wales in shaping the course and providing outstanding placement opportunities for students.

Career prospects

You’ll graduate with a professional portfolio, live reporting experience, and industry contacts gained through placements and projects with partners such as Sky Sports, the Football Association of Wales, and Cowshed PR.

Your future career

Career routes include sports journalism, broadcasting, digital content creation, media production, communications, PR, and freelance work with clubs, governing bodies, and media organisations.

Potential career paths include:

Sports Correspondent / Reporter
Communications Officer
Media / Press Officer
Social Media Officer
Videographer / Podcaster

Salary expectations

A Sports Journalism degree can open opportunities across the Journalism and wider Media sector. Media careers offer strong earning potential:

Median wage
UK: £53k per annum
Wales: £38.3k per annum

 

Total jobs in 2025
UK: 851,884
Wales: 24,901

 

Source: Lightcast Labour Market Data 2026

Sports Journalism student, Leah, poses for a photo with a laptop in front of her. She is sat in a room overlooking the football pitch

“This course has not only equipped me with versatile skills in journalism, social media, and broadcasting but also bolstered my confidence to navigate the industry.”

Leah Bower, Sports Journalism student

Learn more

Industry partners

Alongside our strong links with the Principality Stadium, Cardiff City Stadium and Sophia Gardens, you may also work directly with club media teams at Cardiff City, Swansea City, Newport County, Sport Wales, Beicio Cymru or Chepstow Racecourse, helping you build bylines, confidence, and industry contacts that support your future career. 

Key Skills

Media law and ethics
Critical thinking and research skills
Interviewing / presenting 
Editing 
Writing 
Professional / Industry awareness 

Build your own career

Your career doesn’t have to mean working for someone else. If you want to freelance, start a business or develop an idea, USW Enterprise can help with one-to-one mentoring, practical workshops and funding opportunities through the USW Enterprise Startup Fund.

You’ll also have access to Startup Stiwdio spaces in our Cardiff, Newport and Treforest campuses. After graduating, you can get free membership for up to three years, giving you workspace and a network of other founders.

Whether you choose employment, freelancing or starting a business, we’ll help you build the skills, confidence and connections to move forward.

USW Enterprise

Entry requirements

Additional requirements include:

GCSEs: The University normally requires a minimum 5 GCSEs including Mathematics/Numeracy and English at Grade C or Grade 4 or above, or their equivalent, but consideration is given to individual circumstances

Contextual offers

We may make you a lower offer based on a range of factors, including your background (where you live and the school or college that you attended, for example), your experiences and individual circumstances (as a care leaver, for example). This is referred to as a contextual offer, and we receive data from UCAS to support us in making these decisions.

USW prides itself on its student experience and we support our students to achieve their goals and become a successful graduate. This approach helps us to support students who have the potential to succeed and who may have faced barriers that make it more difficult to access university.

How to applyContextual admissions policyAsk us a question

104 UCAS points or above

Typical qualification requirements

A Level:
BCC to include a relevant subject

Welsh BACC:
Pass the Advanced Welsh Baccalaureate Diploma with Grade C/B in the Skills Challenge Certificate and BC - CC at A Level 

BTEC:
BTEC Extended Diploma Distinction Merit Merit 

Access to HE:
Pass the Access to HE Diploma with a minimum of 104 UCAS tariff points

T Level:
Pass (C and above)

International applications welcomed:

We welcome international applications with equivalent qualifications of our entry requirements. For more details related to your country of residence, please view our dedicated country pages.

International studentsPre-Sessional English

English language requirements

International applicants will need to have achieved an overall of IELTS 6.0 with a minimum of 5.5 in each component/TOEFL 4 overall and a minimum of 4 in each component or equivalent.

Equivalents can be located on our English Language pages.

If you have previously studied through the medium of English, IELTS might not be required, please visit our country specific page for further details. If your country is not featured, please contact us.

If you do not meet the English entry criteria, please visit our Pre-Sessional course pages.

Fees and Funding

Studying at university is one of the most significant investments you'll ever make. Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).

*Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee is anticipated to remain at the same rate throughout the duration of your study on this course except as described below.

Please be aware that we may increase the maximum fee for home students on full-time undergraduate courses only where the Welsh Government increases the permitted level of inflation of fees. Fees for all students (including part-time, postgraduate and international students) may be amended in accordance with our applicable Fees and Debt Management Policy.  We will ensure that students are given clear, intelligible, unambiguous and timely information about our courses and costs in good time, ahead of the next academic year.

As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.

Smartphone capable of shooting stills and video
Cost: £250

Travel to and from events and /or matches
Cost: £200
Minimum 64GB Hard Drive
Cost: £50
Textbooks (all academic years)
Cost: £80

Laptop
USW has computers available on campus and laptops for loan.  However, it is highly recommended that you have your own laptop, capable of running Microsoft Office 365. Students can download a free copy of Adobe software relevant to the course.

Cost: £500

Work experience expenses
Students travelling to matches, press conferences etc and undertaking work placements may incur additional costs.

Cost: Variable

International Full-Time Fee £ 17,600

per year

Fees and funding Scholarships and bursaries Cost of living support

Studying at university is one of the most significant investments you'll ever make. Whilst you’re studying, you’ll have two main financial obligations – tuition fees and living costs. There’s lots of financial help available from the University of South Wales and external funding sources, that may provide loans (which have to be paid back) and grants, scholarships and bursaries (that don't).

*Full-time fees are per year. Part-time fees are per 20 credits. Once enrolled, the fee is anticipated to remain at the same rate throughout the duration of your study on this course except as described below.

Please be aware that we may increase the maximum fee for home students on full-time undergraduate courses only where the Welsh Government increases the permitted level of inflation of fees. Fees for all students (including part-time, postgraduate and international students) may be amended in accordance with our applicable Fees and Debt Management Policy.  We will ensure that students are given clear, intelligible, unambiguous and timely information about our courses and costs in good time, ahead of the next academic year.

As a student of USW, you’ll have access to lots of free resources to support your study and learning, such as textbooks, publications, online journals, laptops, and plenty of remote-access resources. Whilst in most cases these resources are more than sufficient in supporting you with completing your course, additional costs, both obligatory and optional, may be required or requested for the likes of travel, memberships, experience days, stationery, printing, or equipment.

Smartphone capable of shooting stills and video
Cost: £250

Travel to and from events and /or matches
Cost: £200
Minimum 64GB Hard Drive
Cost: £50
Textbooks (all academic years)
Cost: £80

Laptop
USW has computers available on campus and laptops for loan.  However, it is highly recommended that you have your own laptop, capable of running Microsoft Office 365. Students can download a free copy of Adobe software relevant to the course.

Cost: £500

Work experience expenses
Students travelling to matches, press conferences etc and undertaking work placements may incur additional costs.

Cost: Variable

What sets us apart?

#1

Top university in Wales and 24th out of 123 universities in the UK.

Guardian University Guide 2027

Three USW students walking outside of Cardiff Campus - Atrium

10 subjects ranked in the Guardian University Guide 2027 Top 10, including two at #1.

Three students studying in a pod in the library at Cardiff campus

Top in Wales for new business startups for the 6th consecutive year, and 7th in the UK. (HEBCIS) 

Media Loans

Access industry-standard cameras, lighting, sound and recording gear, supported by free Media Loans and experienced technicians. We have everything you need to help you experiment, refine and bring your work to life with confidence.

How to apply

All applications for full-time undergraduate courses or foundation degrees should be made via UCAS. Take the next step: Apply through UCAS

You can apply to us directly for all part-time undergraduate courses, if you’re seeking advanced entry or you’re an international student. To apply directly, please choose the application form below for your preferred start date and mode of study (full-time or part-time).

  • Sports Journalism

    • Full-time, 3 years

    • September

    • Cardiff

    Apply direct

If you already have a relevant qualification or experience related to the course you're applying for, you may be eligible to start at a later stage of the course. For example, students from partner colleges can ‘top up’ their qualifications to a degree by joining us in Year Two or Year Three of a course. This process is known as ‘advanced entry’, you can apply directly to the University for 'advanced entry' using the application forms provided above.

Applicants accepted through advanced entry may study a different combination of modules to those advertised, as they will be joining a course already in progress. You will be contacted and advised about these modules once your application has been processed and an offer made.

International applicants can apply to us directly. If the University has an in-country team in your region, your application will be assigned to them for assistance.

Student Stories

I’m learning hands-on with cameras, producing weekly podcasts, and running takeovers.

Seren Nelson Seren Nelson, Sports Journalism student

View student profile

Student Stories

I’ve been handling social media, attending games, writing match reports, and more - it’s been a fantastic experience that really immerses me in the field.

Ben Willers Ben Willers, Sports Journalism student

View student profile

Student Stories

This course has not only equipped me with versatile skills in journalism, social media, and broadcasting but also bolstered my confidence to navigate the industry.

Leah Bower Leah Bower, Sports Journalism student

View student profile

Student Stories

I’ve had media training sessions with renowned footballers and currently manage social media for Newport County’s Academy.

Freddie Owers Freddie Owers, Sports Journalism student

View student profile

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