Business and Management (Data Analytics)

Build confidence as a university student and future leader. Develop academic, teamwork and communication skills while exploring ethical leadership, sustainability and the realities of modern business.

Explore how workplaces really work. Examine ethics, fairness and wellbeing while learning how people management decisions shape organisations, communities and the future of work.

Experience the start-up journey from idea to growth. Work with others to solve a challenge set by USW and an industry partner and build the mindset, confidence and skills of an entrepreneur.

Learn how to make ideas stand out. Apply marketing thinking to real scenarios while building planning skills, creativity and a strong personal brand to support your future career.

Explore how procurement, logistics and operations drive modern business. Apply carbon literacy and sustainability thinking to optimise supply chains while balancing efficiency, value and global responsibility.

Develop financial confidence to interpret, manage and influence business outcomes. Analyse real-world scenarios, make strategic decisions, and understand how finance drives both organisational and societal impact.

Data is everywhere, but finding the most useful data is challenging. This module considers the opportunities and challenges of big data, including data quality, asking the right questions, and the responsible use of data.  Explore how leaders use data to understand business performance, develop practical skills with Microsoft Excel to organise business information, and build your understanding of statistical techniques for analysing the data and making decisions.

Charts and AI summaries can be useful, but they can also mislead.  In this module, you’ll learn how to turn data into useful management information.  You’ll use Excel and Microsoft Power BI to create interactive dashboards and develop meaningful performance measures – exploring how visual presentation and storytelling can help different audiences to understand findings and make decisions.

Spend a full year in the UK or abroad gaining workplace or international experience. Build global perspective, develop professional networks, and reflect on your growth as a future leader.

Tackle complex societal and environmental challenges. Apply business knowledge to ethical, sustainable solutions, engage with stakeholders, and explore how decisions can positively impact people, planet and profit.

Investigate how businesses use past performance, emerging trends, and customer data to make decisions about the future.  You’ll build your confidence using Excel, Power BI, and AI-assisted analysis to develop forecasts, explore scenarios, and compare business options – particularly in cases where the data is incomplete and the outcomes are uncertain.

How can businesses turn AI’s potential into practical improvements? You’ll combine your analytical skills with AI tools to develop and test a business application, such as AI assisted reporting.  You’ll explore how to check outputs, measure benefits and decide where human judgement is essential – and consider what organisations need to change to implement your solution effectively and responsibly.

Step into the shoes of a business consultant. Analyse client briefs, solve complex problems, present recommendations, and merge theory with practice to build consultancy and leadership skills – with the opportunity to put your data analytics knowledge into practice.